coca-colaConcept
Art Direction
For the first time in 30 years, Team USA missed the 2018 FIFA World Cup, disappointing millions of American soccer fans. Yet, with America's diverse people and cultures, Coca-Cola steps in, offering 4 new teams to cheer for – rooted in their genetic backgrounds.
How it Works
Take a DNA test with Ancestry.com
Get a stitched jersey compiled of
your top 4 genetic teams.
Root for your new teams
and share on social #findyourfancestry
